Use case · Feedback
AI feedback and survey calls that get honest answers
Most customers ignore a feedback form. A short, friendly phone call gets far more of them to actually respond. SAM calls your customers, asks the questions you set, listens to the full answer, and gives you a clear read on what people think — in their own language.
What a feedback call captures
- Runs your survey questions in a natural conversation, not a rigid IVR menu.
- Records the customer’s answers and the sentiment behind them.
- Handles follow-up questions and open-ended replies, not just yes/no.
- Summarises the responses so you see themes and unhappy customers fast.
Good for
- Post-purchase and post-service feedback.
- Checking satisfaction before a renewal.
- Quick surveys where a form would get ignored.
Frequently asked questions
Why call instead of sending a form?
People answer a short, polite phone call far more than a form or SMS — and a call captures the real, nuanced answer, not just a tick box.
Can it ask my own questions?
Yes. You define the questions; SAM asks them conversationally and reports what each customer said.
Start collecting feedback by phone